2023 is the year of AI. 

It seems like every other post on Instagram is about how to use AI to create Instagram captions, emails, and of course courses.

Even big-name course creators are promoting how you can create a course solely using AI and to that I say - no thanks!

Don’t even get me started on the influx of course creators with the spammy “I made $50k in one month, let me show you how.” 

Listen, I am a momma of 2 and have limited working hours so I am a big on finding ways to save time but I’m also a big believer in staying personal in everything that I do. That means putting in extra time so that my clients feel well cared for.

AI can definitely be an amazing tool and partner during your creative process, I use ChatGPT to help me with headlines, content ideas, and writing content, I type in my prompt and use its ideas and use them as my starting point.

The trend right now is that people are using AI to create their courses, allowing AI to create all of the course content. Sure, it makes it easier to create a product and possibly make some money but IMO, there are a lot of red flags in this AI course creation boom.

Here’s what I can see happening:

❌ Generic courses with lots of fluff

❌ Customers not getting the transformation they were promised

❌ Mistrust in purchasing more courses

The bright side is that consumers are getting smarter and taking more time to make a decision when investing in courses, meaning this is YOUR time to SHINE.

So how do you get your course to stand out during this course creation explosion?

5 Crucial Course Elements That AI Can’t Replace

🤗 Community Research

Having a community of people who already trust you to get feedback from and observe what’s happening in their world. By taking the time to do this research, you’ll really understand the problems, desires, hesitations and goals of your ideal clients.

⭐️ Your Experience

Your story is powerful! The stories that you can tell about your own transformation and the transformation of your clients that have helped you craft your course are essential. These stories inspire and build trust.

Share the passion that you have for the course material, your process during creation, how you came up with the idea, etc.

🤩 Client Experience

Perfect your onboarding experience so that each person who signs up feels like a VIP. 

Record a video to welcome them give them a tour of the course and add any personal touches that you can throughout the course.

You want your clients to feel well cared for from the moment that they land on the sales page until they have completed the course, and even after!

🖤 Support

Go above and beyond for people who purchase. This will be dependent on your price point but offer bonuses, live calls, a community, etc.

🙌🏽 Accessibility

We love convenience! Offer your course in different formats, offer transcripts if you’re doing a video course, mobile-friendly websites, etc.

And one more piece of solid advice create – from a place of service, not just wanting to make a sale!

This is your time to shine.

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Cheers to our new friendship!