KRYSTLE STRAUB CO.

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A simple girl’s guide to launching: Simple Tech Stack for your next digital product.

My best-kept launch tech secret 🤫

Keep it simple whenever possible.

One of the biggest benefits - the less tech you have to use, the less you have to worry about any hiccups. Launching without glitches, *chef’s kiss.*

Sometimes when you’re trying to connect too many tools, things get messy and misfire. 

I realize this is not possible for every launch but if you’re looking to launch a digital product, this structure will definitely work for you! 

So what IS important when it comes to launching a digital product?


A landing page: Having a place for leads to read about your offer or freebie. It doesn’t have to be overly designed. You want to highlight the transformation your product provides, who it’s for, and what’s inside. 


Delivery: How can the lead receive your product? Many times it can be a PDF file, a shared “View-Only” Google Link, Zoom link, etc.


Checkout + Thank you page: A place to collect payment and a place to say thank you and let the client how to access their product. 


Email Sequence: This is where you can nurture your clients and keep your relationship going. You can include a thank you email with their download, a follow-up asking how things are going, ask for feedback/testimonials, and let them know of other ways to work with you.


Some of my favorite platforms that can handle all of this without needing a course/membership platform are:

✓ Flodesk

✓ ConvertKit

✓ Dubsado (you’ll just use a public proposal + invoice for your landing page)


You’ll have your product/freebie out in no time!


Now, the question is, what are YOU launching next? Tell me about it in the comments.