Flodesk Click Actions: The Secret to Making Subscribers Feel Seen

Generic email blasts are out. ✌🏽 Personalized, permission-based content is IN 😍.

Flodesk’s Click Actions feature lets your subscribers tell you exactly what they want—so you can send the right message to the right type of traveler at the right time.

💌 What is Email Segmentation (and why should travel agents care)?

In simple terms, email segmentation means organizing your subscribers into different groups based on their behavior, interests, or how they joined your list.

Think of it like building mini guest lists for specific kinds of trips.

Common segments for travel advisors might include:

• Joined from: “Italy Freebie,” “Cruise Interest Form,” “Family Night”

• Trip types: honeymooners, family travel, cruise lovers, solo travelers

• Client status: inquiry, booked, past client, hot lead, etc.

When you know who you’re talking to, it’s easier to send the right email at the right time.

🧠 Why Email Segmentation Works

Sending the same email to everyone on your list is like offering the same trip to every client—it’s not going to land.

When you tailor content to a specific group (like all-inclusive lovers vs. luxury cruisers), they’re more likely to open, click, and book. And let’s be honest, people are already drowning in emails. If yours isn’t relevant, it’s getting deleted—or worse, they unsubscribe 😥.

The more relevant your emails are to what they’re interested in, the more likely they’ll stick around, trust you, and convert.

Flodesk has always been pretty and easy to use, but since 2023, they’ve been adding some ahhhmazing featueres!!

Before, if you wanted to segment your audience, you had to send them to a separate landing page (ugh).

Now with Click Actions, all it takes is a button click or link tap inside the email itself.

You can now trigger:

• ➕ Add to segment (aka certain types of email)

• ➖ Remove from segment

• ➕ Add to workflow (a series of emails)

• ➖ Remove from workflow

• ✏️ Set a custom field (get the information you need)

That means your audience can segment themselves based on what they click—making your marketing smarter, more targeted, and way easier to manage.

🌋 Segment by Travel Style or Interests

Are you working with honeymooners and Disney families? Click Actions help you get clear on who wants what.

Add a poll, asking “What is your favorite type of vacation?” Then list a few options like family, cruising, European, exotic, etc.

🫶🏽 Let Subscribers Choose Their Email Preferences

Want to send emails more often to some subscribers and less to others? Want to know what topics they care about most?

Use Click Actions to let people self-select how often they want to hear from you or what kind of content they want more of.

🗳️ Run Fun Polls + Get to Know Your Audience

It’s not all strategy—this can be fun too!

Try adding a poll to your email:

• “Where should I go next?”

• “Would you rather: Italy or Greece?”

• “Beach resort or mountain escape?”

Not only does this boost engagement, but it gives you insight into what your audience actually wants.

Ready to Try It?

Click Actions make it easier than ever to build smarter email marketing workflows that actually support your travel business goals. And the best part? It’s way more intuitive than you think.

Need help setting up your Flodesk? Want a welcome sequence or lead magnet funnel that books dream clients while you sleep?

📩 I can help! Browse my services or email me to get started.

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