Want More Inquiries? Here’s How to Find Clients for Your Travel Agency in 2025

Ohh the good old days. Clients just walking through the door, responding to ads online, quote-book-go. 

That was all great until I decided to leave (toxic work environment … whomp whomp) and become an independent contractor working under some virtual travel agencies. Suddenly, I needed to know how to find clients to grow my travel agency.

And since over 85% of travel agencies don’t have a physical location, online marketing has become a necessity for travel agencies. Of course, there are still bridal shows, local networking, referrals, etc, but to stay on top of mind and to grow, online content is non-negotiable.

Because believe me when I tell you, the brides that you meet and the referrals that are getting sent are going to be snooping your socials and website to decide if you’re the person they’re going to want to work with.

I understand that there are not enough hours in the day to keep up with clients, bookkeeping, family responsibilities AND marketing, which is why I love to find ways to keep it as simple as possible for you.

So let’s get into some strategies to keep your business growing!

Effective marketing strategies to find clients and grow your travel agency

💬 Use Storytelling to Set Yourself Apart and to Show them Why to Use a Travel Agent

If you want to stand out from the thousands of travel agents posting pretty graphics with a generic stat about Italy , storytelling is your superpower.

What makes you different? Your take. Your experiences. Your love for a place.

Try bite-sized content that tells a story:

• Why you’re obsessed with a certain resort (tell us about the poolside guac!)
  
• How you ended up planning honeymoons for a living
  
• A moment that made you think, “Yep, THIS is why I do what I do.”
  

These are the posts that make people feel something—and that’s what builds trust.

⛱ Share Client Stories & Behind-the-Scenes of Vacation Planning

Let’s normalize showing what it actually looks like to work with a travel advisor. Because spoiler alert: most people don’t know.

Show the planning, the care, the DM support, the custom touches.

Post:

• Real itineraries
   
• Screenshots of excited client messages
  
• Little “wins”—like upgrading a room or finding a hidden gem excursion

This kind of content says, “This is what it’s like to have me in your corner.”

📱 Show More of Your Day-to-Day

You don’t have to turn into an influencer—but don’t underestimate how much your followers want to see the human behind the biz.

Hop on Stories and share:

• Trips you’re planning
  
• How you prep for a client’s vacation or your own
  
• The fact that you’re making dinner while reviewing resort options (real life, right?)

The more people feel like they know you, the easier it is for them to trust you with their travel plans.

💻 Prioritize SEO in your marketing; Yup that means blogging!

We love Instagram. But if you want to be found by people outside your circle, you’ve got to speak Google’s language too.

Keywords are the things that signal to Google and other search engines what your content, website, and profiles are all about. A SEO professional can help you identify which keywords you should be using throughout your website and blogs.

Example keywords: top resorts in Cancun for honeymooners / what is TSA pre-check. 

Basically, keywords are the words/phrases that people are searching for 🙂 

Here’s how:

• Set up your Google Business Profile (seriously, do this today!) This is how you get found by local people when they search “travel agent near me”
  
  
• Sprinkle keywords into your website headlines, image alt text, and page URLs
  
  
• Write blog content based on what your dream clients are actually searching for

And don’t have a panic attack thinking that you have nothing to blog about! Grab a piece of content from Instagram (or wherever you post the most) and repurpose it using ChatGPT then add your own voice and touches and voilá, you’ve got yourself a blog post.

Another thing, keywords are becoming more important to Instagram, LinkedIn and other platforms too so make sure you’re including them across your content.

📫 Email Marketing for Travel Advisors is no longer a “nice to have”

Remember your email list? Let’s dust it off because that’s where the magic happens. 

No fighting an algorithm, praying that your post gets shown to your followers, they get to see your name pop up in their inbox weekly or monthly!

Don’t have an email list yet? Start small—create a simple lead magnet (think: free guide, travel checklist, or quiz). Then, show up in their inbox once a week or twice a month.

And no, it doesn’t have to be a hard sell every time. Think:

• Travel tip of the week
  
• Your current favorite carry-on bag
  
• A short story from a recent client’s trip
  
• A quick “where to go next” spotlight

Emails don’t need to be long to be effective—they just need to sound like you.

🖤 Keep Showing Up Consistently

Algorithms shift. Platforms change. But consistency? Still undefeated.

You don’t have to post every day, but you do need to keep showing up—on the platforms your audience uses.

Think:

• Instagram: 2-3x week
  
• Blog: 1-2 month
  
• Email: Weekly or Bi-Weekly

Start small. Stay steady. Your future clients are watching (and lurking!) even if they’re not commenting just yet.

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I know this may seem like a lot and in the beginning it will feel that way but once you get in the habit of implementing these tips, you’ll see your Instagram engagement grow, inquiries increase and see that people are taking notice in your services.

Because in 2025, the travel agents who grow are the ones who focus on connection, consistency, and showing up as themselves.

And I know that’s you. 

If you’re just not into figuring this all out on your own, I’d love to support you!

Inside of Content Concierge, I’ll give you weekly prompts for social media, email and (monthly) blogs so that you can skip the guesswork and get right to writing. Not only that, I’m adding more resources and trainings so that you can sharpen your marketing skills!

Not looking for a membership? Grab Sip-Worthy Storytelling Prompts for $37! You’ll get 31 plug and play prompts to help you share your expertise and experience with your followers and then repurpose into emails and blogs. Easy peasy!

If you have any questions, please email me at hello@krystlestraubco.com