What Instagram Posts on Google Search means for your visibility.

You heard it right — Instagram posts are now showing up in Google search results. 🤯

As of July 2025, Instagram began testing wider search visibility, meaning your Reels, carousels, and static posts could appear in Google results when people search for topics you’ve posted about.

This update has the potential to boost your content visibility, help you reach new ideal clients, and give your content a longer shelf life – without needing to do any heavy lifting!

Here’s how into the SEO magic and start optimizing your Instagram content for Google.

🔥 Why Instagram posts on Google search is a game changer

Most Instagram content has a short lifespan and it’s getting more difficult to get in front of the right audience.

But if your Instagram content shows up on Google search, you’re tapping into a whole new level of discoverability. People who are actively searching for the things that you offer — not just scrolling for fun — could find your content.

That means your content could finally do what you want it to:

➡️ Attract ideal clients

➡️ Showcase your expertise

➡️ Build your audience organically

⭐️ How to Optimize Your Instagram Posts for Google in 2025

If you’re ready to get found through Google from Instagram, here’s exactly how to do it.

✅ Use a Professional Instagram Account

You must have a professional account (creator or business).

To check:

Go to Settings → Account → Switch to Professional Account if you haven’t already.

✅ Enable Google Search Visibility

Make sure your content is allowed to be indexed by Google.

Settings → Privacy → Enable “Allow public photos and videos to appear in search engine results.”

🔎 Use Relevant Keywords in Your Instagram Content

This is where Instagram SEO gets real. If you want to show up in Google search, you need to think in keywords.

Ask: How are people searching for this type of info? What questions are they asking about ____ ? 

Then add those words into:

• Your on-screen text (Reels + carousels)

• Your caption

Use tools like Ubersuggest or Answer the Public to find related keywords with low–medium competition.

💡 Optimize Your Instagram Bio

If someone finds your post through Google, your profile is their next stop — and your first impression.

Make sure your bio answers:

• Who do you help?

• What do you do? • Gives a clear next step like downloading a resource, visiting your website, booking a call, etc.

⭐️ Focus on Instagram SEO not “Hacks”

Here’s the deal: you don’t need to obsess over algorithms or post daily to grow.

With a little strategy, your Instagram content can do more for you.

This update is a reminder that Instagram is just ONE piece of the marketing puzzle.

So if you’ve been creating great posts, Reels, and stories — and feeling discouraged by low reach, this is your chance to let SEO work behind the scenes (literally while you sleep).

Start with these small tweaks. And if you’re looking for help creating content that works across platforms like Instagram, Google, and Pinterest?

That’s my specialty. 😉