Marketing for Travel Agents Has Changed—Here’s What’s Working
If you’re posting to Instagram but not getting much engagement or new inquiries, you’re not alone. Marketing for travel agents in 2025 isn’t about pretty resort pictures—it’s about building trust through real, relatable content.
The key to marketing that connects and converts comes down to this – trust.
Buyers are smarter and more selective about who they do business with and that means that your messaging needs to sound more like YOU than a brochure.
How?
Ditch cookie-cutter content and give your followers something they can’t find on ChatGPT or Google.
Instead of generic destination posts, use your Instagram posts for travel agents to highlight real itineraries, experiences, and behind-the-scenes insights.
Marketing for Travel Agents That Actually Converts –
5 Content Ideas to Try Now!
Pst, even though these examples are Reels, these concepts can be used as carousels, blogs, and emails!
Life as a Travel Agent
A lot of people think that booking a trip is as easy as filling out a few things on a booking site and bam, their vacation is booked.
Little do they know all of the research that goes into crafting the perfect vacation, how you carefully select their flights, room category, sightseeing, etc.
What to do: Show your process!
Real Itineraries & Reviews
People loveee to see where others are traveling to, what they’re eating, seeing and doing. Instead of focusing on resort stats that can be found on their website, give viewers the experience!
What to do: Spark desire by highlighting sights, sounds, tastes, etc. Paint a picture of what it’s like to be there.
Vacation Teasers
People don’t know what they don’t know. Be the expert and show them places they’ve never considered before.
I also love when I see travel agents showing a destination alternative so show that vacations can be accessible for a variety of budgets.
What to do: Spill your juicy insider knowledge.
Show & Tell Tips
You can become everyone’s hero by sharing tips that will save them time and sanity!
Now, these tips don’t need to be anything earth-shattering.
Ex: how you pack your cooler, how you get rid of sand, the trick you learned to earn extra points, etc.
What to do: Think about things that you do that when your friends see it, they need to know where you got it or how to do it.
Relatable Moments
We all love those posts where it’s like someone peeked into our lives and we think “omg, you do that too?!”
What to do: Think about the funny things that happen when you’re packing for vacation, planning, going out to dinner, calming your kids down, etc.
When you start considering these points in your content creation, you’ll begin to:
🔥 Build trust
🔥 Boost visibility and awareness
🔥 Get more inquiries
This is the difference between content that fills your feed and content that fills your inbox?
And now it’s time to make your content do the heavy lifting—without doing it all yourself.
Inside Content Concierge, you’ll get weekly newsletter and social media prompts that is ready for your special touch for just $57 month!!
I’ll give you the framework of what to post/write about, and you’ll add your own flair and personality to it so that your content is unique to you!
